bike-components enhances customer experience with PIM

“We felt understood since Contentserv’s first pitch. Our goals and requirements were addressed and have started to take shape, so we consider Contentserv’s PIM to be the best solution for us to continue to grow.”

Sabine Gall - Senior Data Management Architect, bc GmbH

bike-components enhances customer experience with PIM bike-components-customer-story-header

About bike-components

What began in 1997 as a small bike store in downtown Aachen is now a large online provider for bike lovers. The online store includes around 35,000 products — from bike components such as tires and brakes to clothing and accessories to fully equipped complete bikes.

The company works with well-known manufacturers in the bicycle industry and sells products from 340 different brands — including its established house brands. The core business is online, while the local store is mainly used for consultations and repairs. Bike-components has 300 employees and in 2019, generated revenues of around 100 million euros.

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Facts and figures

Have a look at a few key facts about bike-component's business model.

Industry:

bicycle components

Annual sales:

approx 100 Mio € (2019)

Target market:

core market DACH + Europe

Target customers:

B2C & B2B

Type of products:

bike parts and clothing for cyclists

Number of retail products:

approx. 35,000 (active) & approx. 1,000,000 (shadow products)

Digitale Assets:

>750,000

Online-channels: 

online store, Amazon Marketplace

Offline-channel:

local store in Aachen

Contentserv solution used:

PIM & DAM

Usage model:

SaaS

Implementation-
partner:

synaigy GmbH

The challenge and goals

Bike-components had an in-house ERP system that was unable to support their growing needs and did not operate as expected. With the capacities of the IT team reaching their limits, a decision was made in favor of the Contentserv solution to help optimize product data management and offer opportunities for future development steps.

While efficiency and a faster time-to-market are critical for bike-components, the added value for the customer always comes first. Contentserv‘s PIM will enable the company to provide customers with better product information, individualized product suggestions and an overall positive product experience.

The situation
  • The in-house ERP system is increasingly reaching its limits as the company grows and cannot support current needs. At least not without a significant investment in IT resources
  • Product data is still often managed in Excel files
  • Product-related communication is handled via different channels
  • Overall, there are still numerous manual processes that can be automated

Objectives
  • Establish a “PIM-first system” as a centralized repository for all product information and digital assets — integrated with the ERP and other local systems
  • Store all shadow products effectively
  • Create a baseline for the establishment of new brands and projects
  • Save costs and accelerate time-to-market via PIM-supported processes and automate the creation of data sheets
  • Map relations between products to provide customers with information on suitable spare parts and accessories
  • Manage and maintain digital assets and distribute them across all channels
Read more
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“We felt understood since Contentserv’s first pitch. Our goals and requirements were addressed and have started to take shape, so we consider Contentserv’s PIM to be the best solution for us to continue to grow. We are looking forward to new possibilities and the implementation of our ideas.”

Sabine Gall - Senior Data Management Architect, bc GmbH

Why Contentserv?

  • The customized demo and trial provided an insight into the day-to-day operations using Contentserv’s solution
  • The PIM/DAM system allows data to be quickly onboarded and adjusted via user- friendly interfaces
  • The solution provides numerous expansion options — for example, a tool for automated text creation
  • The implementation process is more streamlined and cost-efficient than other solutions

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